Affiliate Partnership

We run an affiliate programme at 21 Dukes aimed at publishers, streamers, affiliates and marketing partners who want a straightforward, commercially realistic partnership. We focus on clear terms, reliable payment and practical support so you can promote our casino with confidence and grow your revenue over time.

Programme purpose

Our affiliate programme is built to connect motivated partners with a stable online casino brand. We provide a reliable revenue stream for content creators and marketing sites, while ensuring tracking and payments are handled in a transparent, timely way. Partners help us reach new audiences in the United Kingdom and other international markets.

Partnership benefits

Joining gives you access to a dedicated affiliate area, marketing assets and regular reporting. Partners receive creative banners, text links and promo material that are updated for seasonal campaigns and new game launches. We offer flexible payment options and settle commissions in common currencies including GBP.

Commission structure

We offer a selection of commercial models to suit different partner types - revenue share, cost per acquisition and hybrid agreements are available depending on your traffic and promotional plan. Specific terms are discussed during sign-up so we can match the arrangement to your audience and goals. Payout frequency and minimum payment thresholds are set out in the partner agreement.

Tracking and reporting transparency

All partners get access to an affiliate portal with detailed performance data. Reports include player acquisitions, activity and commission statements so you can monitor conversions and optimise campaigns. We aim for clear, auditable records and respond quickly to any tracking queries raised by partners.

Marketing tools and support

Our team provides ready-made creatives, landing pages and tag instructions to help you get started quickly. We supply up-to-date promotional material for featured games and events, and can work with you on bespoke creatives for high-traffic campaigns. Account managers are available to review performance and suggest ways to improve conversion and player retention.

Long-term cooperation

We value steady, long-term relationships built on mutual trust. Partners who grow quality traffic can expect a tailored approach, regular performance reviews and access to exclusive offers. If you want to discuss a partnership, contact our affiliate team at [email protected] and we will reply with next steps.