Join Our Affiliate Program

Join our affiliate programme and partner with 21 Dukes to monetise your audience. We work with publishers, streamers, affiliates and marketing partners across the United Kingdom and beyond. Whether you run a review site, a streaming channel or a social community, we offer a straightforward way to earn from referred players while you keep full control of your traffic and creative approach.

Programme purpose

Our affiliate programme is designed to create a fair, long-term commercial relationship. We aim to convert targeted traffic into active players and reward partners for sustainable growth rather than short-term spikes. The programme supports a range of partner types, from content creators and newsletter operators to comparison sites and paid media buyers.

Partnership benefits

Partners receive a practical package of benefits to help maximise performance: reliable tracking, timely payments, dedicated account management and promotional assets localised for the UK market. We prioritise transparency and clear communication so you can plan campaigns, scale up what works and reduce manual overheads.

Commission structure

We offer flexible commercial models tailored to different partner profiles and traffic types. Options include ongoing revenue arrangements and hybrid setups that combine initial incentives with recurring payments. Specific terms are agreed during onboarding to suit your audience and marketing approach. Exact commission rates vary by partner and campaign, and are discussed confidentially when you apply.

Tracking and reporting transparency

Accurate tracking and clear reporting are central to our offer. Partners get access to a reporting dashboard that shows clicks, registrations and player activity. We reconcile results regularly and provide straightforward billing statements. Any discrepancies are handled promptly with support from your affiliate manager.

Marketing tools and support

We supply a full suite of creative assets optimised for desktop and mobile, including banners, landing pages and deep links. Localised text and imagery for UK audiences are available on request. Technical support covers tracking implementation and third-party network integrations, while our account team can suggest testable campaign ideas based on recent performance trends.

Long-term cooperation

We look to build lasting partnerships. That means predictable payments, performance reviews and collaborative optimisation. High-performing partners can expect bespoke offers and priority support as traffic grows. To discuss a partnership or request programme terms, contact our affiliate team at [email protected].